Redefining a Half-Century Legacy for the Digital Era
The Law Firm of Salah Al-Hejailan
Core Challenge
Legacy Digital Identity
Service
Full Rebrand & Headless Web
Tech Stack
Next.js + Strapi CMS
Focus
GCC Search Dominance
The Challenge
LFSHisacornerstoneoftheSaudilegallandscapewith50+yearsofexperience.However,theirlegacydigitalpresencefailedtocommunicatethefirm'sscaleormulti-disciplinaryexpertisetoamodernaudience.
Key Pain Points:
- Outdated 'Static' web architecture with poor performance.
- Legacy brand identity lacked a 'Minimalist Modern' aesthetic.
- Inability to scale content for accurate management flexibility.
- Low visibility in high-intent GCC legal search queries.
The XESS GlobalSolution
Ourmulti-dimensionalapproachintegratesprecisionwebdevelopmentwithmotiondesignandSEOauthoritytocreateahigh-conversionecosystemfortheGCCmarket.
Identity & Brand Evolution
- Refined legal palette & font.
- Comprehensive brand guidelines.
- Custom high-concept graphics.
Performance Web Ops
- Modern headless architecture (Next.js).
- Custom API-first content syncing.
- Enterprise-level CMS integration.
Modern UI/UX Design
- Figma-first prototype workflow.
- Bespoke motion & micro-interactions.
- Clean user-first legal experience.
Growth & SEO Authority
- Top-tier legal content architecture.
- Inbound strategy for GCC authority.
- Targeted brand enrichment module.
Execution andCreative Highlights
Key Deliverables
- •Bespoke Next.js Headless Website
- •Modernized Brand Identity System
- •Custom Strapi Editorial Dashboard
- •12-Month SEO & Content Roadmap
- •High-Authority Legal Resource Hub
Creative Assets Gallery
The Final Results
Top 3Rankings for core legal niches
98%Site Health & Performance Score
50+ YearsLegacy successfully modernized
| Metric | Before XESS Global | After 9 Months | Improvement |
|---|---|---|---|
| Search Rankings | Page 3+ | Top 3 | Authority Secured |
| Site Speed | Legacy Static | <1s Load | Next.js Optimization |
| Content Control | Manual/Code | Headless CMS | 100% Autonomy |
