Restaurant Loyalty Drive That Increased Repeat Orders
Urban Flame Kitchen [Restaurant]
Core Challenge
Weak Repeat Purchase Rate
Service
Retention Marketing, Branding
Result
+31% Repeat Visits
Duration
12 Weeks
The Challenge
UrbanFlamehadstrongfirst-timeengagementfrompromos,butlowrepeatbehaviorandweakbrandrecallwerelimitingcustomerlifetimevalue.
Key Pain Points:
- Promo-led traffic was not returning consistently.
- Customer database was not segmented for retention.
- Creative lacked consistency across online offers and in-store messaging.
The XESS GlobalSolution
Webuiltaretentioncampaignsystemaroundrepeatbehavior,offersequencing,andamorerecognizablevisualbrandacrossallcustomertouchpoints.
Digital Ordering UX
- Improved online menu navigation and offer visibility.
- Built landing pages for campaign-specific promos.
- Reduced friction in repeat order journeys.
Brand Refresh
- Refined visual language for social and in-store assets.
- Improved packaging and loyalty card presentation.
- Standardized food photography direction.
Retention Campaigns
- Launched segmented repeat-visit promotions.
- Introduced remarketing for lapsed customers.
- Tracked repeat visit and AOV by campaign.
In-Store Assets
- Designed loyalty signage and print menus.
- Connected in-store offers with digital campaigns.
- Reinforced retention messaging at point of sale.
Execution andCreative Highlights
Key Deliverables
- •Repeat-order campaign flows
- •Offer landing pages
- •Customer retention dashboard
- •Brand refresh assets
- •Packaging and menu designs
- •Loyalty promotion materials
Creative Assets Gallery
The Final Results
+31%Repeat Visit Lift
+18%Average Order Value
+24%Retention Rate
| Metric | Before XESS Global | After 9 Months | Improvement |
|---|---|---|---|
| Repeat Visits | 19% | 25% | 31% increase |
| Average Order Value | $22 | $26 | 18% increase |
| 30-Day Retention | 17% | 21% | 24% increase |
