Digital Marketing FAQs

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Frequently Asked Questions

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XESS Global, we often get questions from businesses about online marketing, in order to help you out for your query, we here post some common question and answers to help you out. We understand the importance of your query. Here we posted some of the most common troubleshooting questions and answers. You can try these recommendations while we look into the matters. Open a ticket mentioning your issue and we will get back to you within 24 hours, while you are waiting for our reply to these fixes. Select knowledgebase if you have general questions or select troubleshooting you have an issue needs fixing.

General Questions

Digital marketing

What is digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Can social media marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
What are the benefits of social media marketing for my company?
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
Is social media marketing better for B2C or B2B businesses?
It’s important for both but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B business needs to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.
What does a digital marketer do?
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant

Email Marketing

Is email marketing really that effective?
Email marketing is still one of the most effective tools for small businesses to reach customers. If you think about it, it makes sense. Instead of posting content on your site and just hoping people will see it, or posting on social media and hoping fans will see it, you’re sending information, answers to problems, and other content directly into each prospect’s inbox.
How is the cost of a new website determined?
The cost is based on the package selected, the complexity of functionality of the website, the size of the website, and the need for marketing support such as SEO, content writing, and social media integration. Every project is unique and we try to make sure our pricing is based on your specific needs.
Should I buy an email list?
No, never! But if you need the “why”, let me tell you. People on a purchased list didn’t choose to hear from you or your company. The goal of your marketing efforts should be to find the right prospects and customers. If you buy a list, you are taking that decision away from your prospects.
What’s the best time and day to send emails?
The best time to send your messages depends on your list. Find your best day by trying different times. According to kissmetrics weekends and early in the morning is the best time to send your emails. Worldstream suggests Thursday 8 am the optimal time while Mailchimp says that the right time to send messages is 2pm-5pm on Tuesdays Wednesdays and Thursdays
How do I increase my email subscribers?
Having a large number of subscribers means that your emails will reach more potential customers. Avoid buying an email list. Purchased lists are not recognized by email providers such as Yahoo, Gmail, and Hotmail. Here are some of the ways to grow your list organically.

Web Designing

How long does it take to finish a website?
The period of time it takes to create a fully functional website is based on several factors. The custom design phase can take anywhere from 1 – 3 weeks and the development phase requires an additional 1 – 5 weeks, depending on the number of pages, and the functionality required. If you have a deadline, we will work to meet it.
How is the cost of a new website determined?
The cost is based on the package selected, the complexity of functionality of the website, the size of the website, and the need for marketing support such as SEO, content writing, and social media integration. Every project is unique and we try to make sure our pricing is based on your specific needs.
Do I need to have all my content prepared prior to contacting you?
No. We can get started by using placeholder content while you work towards completing your content. We’ll even provide you with a content outline to follow to make things easier. This gives you guidance on the type of text and images that would perform best on your website.
Will we need to have a meeting to discuss the website's design?
Most of the time, a meeting isn’t necessary and the work is completed with only discussions over phone and email. We upload our work to private websites that only clients can access. We then work with you to discuss the site and review changes. The site isn’t made available to the public until it looks and works exactly as you wish.
Once my website design is completed, what service do you offer?
We fully support any website we design and are always available should you encounter any problems or require new enhancements.

Graphic Designing

What services do you provide?
We offer a wide variety of graphic design services packages including graphic designing, logo design, branding, illustrations, graphics for websites, direct mail design, marketing material design, and any other that you may require.
How will I receive the finished design?
At your request, we will supply the electronic files to you on CD or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy.
How long will it take to get my design?
Period of time that takes to finish is vary based on the project and client. However, your turnaround can be shorter or longer depending on the complexity and size of the project, and communication.
What is the client’s involvement in the design process?
We listen to our clients from the start. We encourage the client to bring in any samples, color combinations, and ideas they may have to help us get an idea of style before starting to work with new clients. During the design process, the client is asked to approve certain colors and fonts before work continues.
I need something designing immediately, is this possible?
Sometimes customers require our services at very short notice. We can usually accommodate rush jobs depending on the size of the project and how full our production schedule is. These jobs are usually subjected to an additional charge on the flat hourly rate.

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