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Why Digital Marketing Matters in Sri Lanka
The Power of Search
7.13 million from the population are active internet users in Sri Lanka. 75% of consumers are going online to research businesses and 4/10 consumers rely on social media or review sites as their research platforms.
Simple & Affordable
The world becomes more digital, the way we market has evolved. Simply put, digital marketing is more efficient and cost-effective, allowing you to reach more people quicker, cheaply and a direct way to connect with the target audience.
New way of the World
Successfully reaching the target audience is no longer just putting out TV ads or print ads. Internet is the new way of doing marketing, with +413 thousand annually increase and more than 35% of internet usage in Sri Lanka.
A large number of searches taking place on mobile today. Over 6.5 million consumers in Sri Lanka perform their local searches via their mobile devices. So, responsiveness has become vital in digital marketing.
You need to speak louder,
Build your online presence, capture more audience.
The latest Sri Lanka digital media statistics 2018 revealed that average time spent using internet through any device is above 6 hours daily; whereas, a significant portion of time is attributed by social media usage at an average of more than 2 hours daily.
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Now we are in Sri Lanka
What is my Audience
There are many Platforms you can use to reach your customers. Identifying and Targeting the correct audience is the turning point of your business presence on these platforms.
Facebook continues to be an attractive online marketing eye for many businesses as the largest social network. There are 40 million small business Facebook pages solely, not being in the company of others.
Currently, there are 1 billion monthly active users on Instagram and that number is still growing.
So if a photo can say 1,000 words what more do you need to do to market your products or services?
When people search for your products and services, you want to appear as high in the search engine rankings as possible.
There are 3.5 billion searches performed every day on Google.
Email is the official mode of business mailing and it is customizable. More than 34% of people use email in the world. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years.
An evolving marketing trend that revolves around storytelling has paved the way for digital content that, apart from offering captivating writing, relies heavily on design and web development.
Create a store as unique as your brand, Sell service or a product online, rank your product on Google, get reviews to look awesome in your listing using your own simple inventory management system.
YouTube is the 2nd largest search network, falling short only of its parent company, Google. Therefore, It is an essential tool for any business to reach a large number of people.
Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need.
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